r/newzealand

Supermarket Spends 15 Years Becoming Itself Again

Back in 2008 or 2009, all Foodtown and Woolworths supermarkets rebranded to Countdown. 14-15 years later in 2023, it was announced that all Countdown supermarkets (present and future, but not ones closing down) were being rebranded as Woolworths. What the hell was the point of…